1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the revised policy on the Site and update the "Last updated" date. We encourage you to review this page periodically.

2. How We Collect Your Personal Information

To provide the Services, we collect personal information from a variety of sources depending on how you interact with us.

Information You Provide Directly

• Contact details – your name, address, phone number, and email address.
• Order information – name, billing/shipping addresses, payment confirmation, email, and phone number.
• Account information – username, password, security questions, and other account security details.
• Customer support communications – any information you choose to share when contacting us.

You may elect not to provide certain information, but doing so may prevent you from using specific features of the Services.

Information We Collect Automatically (Usage Data)

We may automatically collect information about your interaction with the Services using cookies, pixels, and similar technologies. This Usage Data may include device information, browser type, IP address, network connection details, and other interaction data.

Information We Obtain from Third Parties

We may receive information about you from third-party vendors and service providers, including:

• Companies that support our Site and Services, such as Shopify.
• Payment processors who collect billing and card information to fulfill your orders.
• Advertising and analytics partners who use tracking technologies such as web beacons and third-party cookies when you visit our Site or interact with our emails.

All information obtained from third parties is treated in accordance with this Privacy Policy.

3. How We Use Your Personal Information

• Providing Products and Services. Processing payments, fulfilling orders, managing your account, arranging shipping, and handling returns and exchanges. We may also work with Shopify to enhance your shopping experience; Shopify processes your information per its own Privacy Policy.
• Marketing and Advertising. Sending promotional communications by email, text, or postal mail; and tailoring advertisements on our Site and other websites to your interests.
• Security and Fraud Prevention. Detecting and acting on fraudulent, illegal, or malicious activity. We recommend keeping your account credentials private and contacting us immediately if you suspect unauthorized access.
• Customer Support and Service Improvement. Responding to your inquiries and improving our Services, in our legitimate interest to maintain our business relationship with you.

4. Cookies

Like many websites, we use cookies on our Site to power and improve our Services (including remembering your preferences), run analytics, and serve relevant advertising. For details on cookies used specifically through Shopify, see Shopify's Cookie Policy.

Most browsers accept cookies by default. You can remove or block cookies through your browser settings; however, doing so may impair certain features or functionality of the Services. Note that blocking cookies may not fully prevent the sharing of information with our advertising partners.

Our Site does not currently respond to browser "Do Not Track" signals. Learn more at allaboutdnt.com.

5. How We Disclose Your Personal Information

We may share your personal information with third parties in the following circumstances:

• Vendors and service providers who perform functions on our behalf (e.g., IT management, payment processing, data analytics, cloud storage, fulfillment, and shipping).
• Business and marketing partners for advertising and promotional purposes; these partners use your information per their own privacy notices.
• Third parties where you have directed or consented to disclosure (e.g., shipping providers or social media integrations).
• Affiliates within our corporate group for legitimate business purposes.
• Parties involved in a business transaction (e.g., merger or bankruptcy), or where required to comply with legal obligations, enforce our terms of service, or protect our rights or the rights of our users.

Categories of Personal Information Disclosed (Past 12 Months)

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

6. Third-Party Websites and Links

Our Site may contain links to websites operated by third parties. We are not responsible for the privacy or security practices of those sites and do not guarantee the accuracy or reliability of their content. Please review the privacy policies of any third-party sites you visit. Our inclusion of a link does not constitute an endorsement of that site or its operators.

7. Children's Data

Our Services are not intended for children. We do not knowingly collect personal information from minors. If you believe a child has provided us with their personal information, please contact us using the details below so we can delete it.

We do not knowingly sell or share the personal information of individuals under 16 years of age.

8. Security and Retention of Your Information

We implement reasonable security measures to protect your personal information; however, no security system is perfect or impenetrable. We cannot guarantee the complete security of information transmitted to us, and we recommend avoiding unsecured channels when sending sensitive data.

We retain personal information for as long as necessary to maintain your account, provide the Services, comply with legal obligations, resolve disputes, and enforce our policies.

9. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may apply only in certain circumstances.

To exercise any of these rights, please contact us using the details in the Contact section below. We will not discriminate against you for exercising your rights. We may need to verify your identity before processing your request. You may also designate an authorized agent; we will require proof of authorization and may verify your identity directly.

10. Complaints

If you have concerns about how we handle your personal information, please contact us using the details below. If you are not satisfied with our response, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

11. International Users

We may transfer, store, and process your personal information outside the country in which you reside. Your data may also be processed by staff and third-party service providers in other countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent instruments issued by the relevant UK authority, unless the transfer is to a country deemed to provide an adequate level of protection.